Every Step Counts

 

I LOVE any article that promotes less spend on traditional media, but also provides an alternative to engage consumers. This article Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places by David C. Edelman “shows a mismatch between most marketing allocations and the touch points at which consumers are best influenced”.

The article is more than just idealistic theory, its accompanied by a case study that produced fascinating results.
 Go to article >>